LessConf 3010 Week: Dan Martell

by Jonathan Longnecker | May 3, 2010 | Filed in General | 0 Comments

Dan Martell

Dan Martell is the co-founder of www.Flowtown.com, a social marketing platform for small businesses. An award-winning Canadian entrepreneur, at 25, Dan formed his first start-up, Spheric Technologies Inc., and watched it grow by an average of 152% per year before he sold the company 4 years later in mid-2008.

Now living in San Francisco, Martell spends the majority of his time looking at ways to build a bridge between Silicon Valley and his home province of New Brunswick. As an informal angel investor, he is active in advising entrepreneurs using metric-based marketing tactics to gain market adoption.

Martell is passionately involved in facilitating micro-lending to entrepreneurs in developing countries through the non-profit, Kiva.org.

LessConf week continues with Dan Martell! Dan's mixing it up on us with some hip hop and rap; it gets him thinking big and takes him back to his younger years.

Dan will be speaking at LessConf on "Lean Product Development: Learning is the Killer Feature." Description – In todays world of open source, cheap computing power and API's, it's not if you can build it, but should you build it. The #1 startup killer is running out of time to "figure it out" before you get traction. Lean product development is the methodology that allowed companies like; PayPal, Yelp, and Ardvark to pivot into their market to become a dominate player. There is a science behind the approach and in this talk he'll go over customer development, feature prioritization, split testing, product metrics and agile development as approaches to increase your probabilities of succeeding as a startup.

LessConf 3010 is the conference from the future, landing in Altanta, GA on May 21-22. Both Nate and I will be there and you should too. Now about that music...